Founded in the 1970s as a small roadside Sekuwa stall near Tribhuvan International Airport, Bajeko Sekuwa has grown into a premium Nepali F&B brand with over four decades of heritage. It is known for its signature Sekuwa, Tash, Nepali Khana Set, and other traditional Nepali delicacies. Today, the business has evolved into an integrated group of five businesses spanning restaurants, packaged foods, and beverage distribution, with franchise operations across Nepal and international markets, alongside subsidiaries catering to diverse market segments.